Impetus Coaching

Helping product leaders become more impactful

coach Erik in a conversation

As a professional coach and experienced product leader I help product leaders make themselves more impactful in their product leadership role. I enable product leaders to successfully apply product management practices and mindset and build trust and engagement with stakeholders.

I offer guidance on more high-level models and perspectives and train my clients in applying tools and techniques in their day-to-day work.

Product leadership experience

I combine 20 years of product leadership experience within technology and software companies with over 4 years of experience as a professional coach. I have worked in product leadership of consumer and business applications in companies such as TomTom and Parkmobile/EasyPark, dealing with mobility and financial transactions, and managing teams across borders throughout Europe as well as India.

Product leadership coaching

My offer as a product leadership coach is to help you reflect on perspectives and intentions, bringing you clarity and focus. Secondly, to offer guidance on high-level product management models. And thirdly, to train you to become a more effective leader.

Read more about product leadership coaching

Impetus Coaching in short

  • Experienced product leader (20+ years of first-hand, in-depth product and leadership experience in the technology and software industry)

  • Certified and experienced coach (4+ years)

  • Coaching sessions: online or face to face (in Amsterdam)

  • Languages: English, Swedish and Dutch

Book a talk

Learn if I can help you in a 30-minute introduction talk or an email conversation. If we have a match, we can agree on next steps.

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“Erik’s extensive career background in tech also add its weight in the credibility of his coaching as it helps build trust and build solid understanding of the context.”

- Li Zhen, Head of Product - Corporation's Experience, EasyPark

“I can highly recommend Erik as a coach. Working with Erik allowed me to challenge myself - in particular around strategic planning, team vision and my own leadership style."

- Mark Lowther, Head of Technology, Markel UK

“Erik quickly understood the areas where I needed to grow and helped me reframe how I approached challenges and stress. I highly recommend Erik to anyone looking to elevate their leadership and personal effectiveness.”

- Lubna Thomas, Director Business Strategy, Microsoft