Impetus Coaching
Helping product leaders become more impactful
As a professional coach and experienced product leader I help product leaders make themselves more impactful in their product leadership role. I enable product leaders to successfully apply product management practices and mindset and build trust and engagement with stakeholders. I offer guidance on more high-level models and perspectives and train my clients in applying tools and techniques in their day-to-day work.
I combine 20 years of product leadership experience within technology and software companies with over 4 years of experience as a professional coach. I have worked in product leadership of consumer and business applications in companies such as TomTom and Parkmobile/EasyPark, dealing with mobility and financial transactions, and managing teams across borders throughout Europe as well as India.
My offer as a product leadership coach is to help you reflect on perspectives and intentions, bringing you clarity and focus. Secondly, to offer guidance on high-level product management models. And thirdly, to train you to become a more effective leader.
Impetus Coaching in short
Experienced product leader (20+ years of first-hand, in-depth product and leadership experience in the technology and software industry
Certified and experienced coach (4+ years)
Coaching sessions: online or face to face (in Amsterdam)
Languages: English, Swedish and Dutch
Learn if I can help you in a 30-minute introduction talk or an email conversation. If we have a match, we can agree on next steps.
“Erik’s extensive career background in tech also add its weight in the credibility of his coaching as it helps build trust and build solid understanding of the context.”
- Li Zhen, Head of Product - Corporation's Experience, EasyPark
“We have had such clear and precise conversations. We covered examples of behaviour in and out of work that demonstrate behaviours that are self-sabotaging and undermine my ability to have impactful conversations and be a more effective leader.”
“Erik has made a significant impact on my professional path. His exceptional skill in active listening and timing his questions perfectly provided me with the clarity and insight needed to navigate complex career landscape and decisions.”
- Davis Siemens, Customer Success Account Manager, Microsoft


